Australian Wool Innovation launches new “Wear Wool, Not Waste” campaign.
“Wear Wool, Not Waste” is the latest global brand campaign unveiled by the Australian wool industry’s leading marketing and research organization.
“Wear Wool, Not Waste” is the latest global brand campaign unveiled by the Australian wool industry’s leading marketing and research organization.
The Wilkinson family of Challara Poll Merino Stud in Badgingarra encourages all Merino producers to show resilience in times of difficult market conditions.