brand

Why Japanese brand Premium Yebisu offers employees free beer

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Japanese beer company Premium Yebisu has taken an unconventional approach to increasing brand awareness by sending its employees personalized messages on LinkedIn – and then treating them to free drinks. In a “saturated and extremely competitive market,” Yebisu brand manager Amy Kearney said they have been busy personally congratulating CEOs, CMOs and CFOs on their … Read more

Cult fashion brand COS closes only WA store on Claremont's Bay View Terrace

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Swedish fashion retailer COS will completely abandon its presence in Western Australia after closing a store in Claremont on Friday. Fans of the H&M subsidiary will now only be able to shop at the inconspicuous clothing store on the east coast, as the company confirmed that it will close its only store in the state.