Japanese beer company Premium Yebisu has taken an unconventional approach to increasing brand awareness by sending its employees personalized messages on LinkedIn – and then treating them to free drinks. In a “saturated and extremely competitive market,” Yebisu brand manager Amy Kearney said they have been busy personally congratulating CEOs, CMOs and CFOs on their … Read more
Even though the gates didn't open until 5:30 a.m. on a cold Sunday morning, combat sports fans created an electric atmosphere at the RAC Arena for UFC 305. In the main event between Israel Adesanya and Dricus du Plessis, the South African champion defeated the former by submission.
Western Australia's first beer industry development strategy has been announced, with the aim of tripling production, creating jobs and enhancing the 'beerfield to beer' tourism experience. The Western Australian Craft Beer Strategy brings together all aspects of the craft beer supply chain to create a unified and sustainable industry while increasing jobs across Western Australia.